Targeting Sales RM120 million in 2015 Hitachi Sunway, Aggressive Operation Against Japanese Companies

The Daily NNA/ Natsumi Koike: 

Hitachi Sunway Information Systems (Hitachi Sunway) is aiming to increase the sales in March 2015 to RM123million (about 3800million) which is more than double of the sales in March 2012. They are going to focus on the business especially with Japanese companies. They are going to expand their service network in Southeast Asia, and will appeal their system which can handle few countries IT out-sourcing at once.

Mr. Cheah Kok Hoong/CEO clarified the above to the media during Out -sourcing meeting held in Iskandar, southern Johor, Malaysia.

Hitachi Sunway is a collaborate company of Hitachi Systems, and Sunway Technology which is doing IT service business under a conglomerate Sunway Group. According to Mr. Cheah/CEO, Sunway Technology’s sales was about RM60million in March 2012, before establishing the collaborate company. They are planning to uniting Hitachi’s brand power and Sunway’s network in Southeast Asia, to grow rapidly in a short period.

Mr. Cheah/CEO pointed out that “As Japanese companies shift their strong holds from China to Southeast Asia, the amount of direct investment from Japan to Southeast Asia reached $10500million (about 1trillion) in 2012, which is about 50% more than the one in 2005.” He explained that they were going to focus on getting Japanese customers which was increasing their numbers in Southeast Asia.

They are going to strengthen their service network to get more business from Japanese companies. They are planning to establish a new strong hold in Johor Baru, and opening an official branch in Vietnam in coming 2months. “We are opening office in Hanoi first, but also viewing to opening another one in Ho chi Min.”, Mr. Cheah/CEO explained. They are also planning to develop their business to Southern Thailand, or Batam Island in Indonesia. Further more, they are also considering to opening Data-Center in Malaysia. They are also thinking of operating their sales activities aggressively to local companies in each countries by using Hitachi’s name value.

Hitachi Sunway currently has their strong holds in Selangor and Penang in Malaysia, Singapore, Bangkok in Thailand, Jakarta in Indonesia, Manila Muntinlupa city in Philippine. There are 3 departments, Application Department which is in charge of software sales, Engineering Department which is in charge of proposing IT solution for manufacturing industries, and Infrastructure & Managed Service Department which is in charge of IT infrastructure maintenance. The sales ratio among the 3 department is, 20% is Application, 55% is Engineering, and 25% is Infrastructure. And Engineering’s customers, half of them are automobile related industries so that the ratio of Japanese company there is quite high.

Hitachi Sunway was established in April this year. Share ratio is 51% for Hitachi Systems and 49% for Sunway. There are 110 workers including 4 Japanese in Malaysia, and total 180 workers in Southeast Asia.