Oracle Customer Experience Cloud (Oracle CX Cloud) is a suite of cloud-based tools for customer relationship management (CRM), sales, marketing, customer service, e-commerce and other tools, such as configure, price, quote (CPQ) tools.
Increasingly, Oracle is building integrations between these tools so contact center service agents, for example, can refer to sales or marketing information as they review the information residing in a customer case to try to resolve an issue. Like Microsoft, Oracle offers on-premises and cloud-based CRM technologies.
Oracle CX Sales
- Oracle CX Sales provides tools for optimizing sales performance, such as customer data management, sales cataloging, sales force automation (SFA), sales prediction, sales forecasting, analytics, and communication among sales teams and with customers and prospects. The CPQ feature provides tools for product configuration, pricing and quoting.
Oracle CX Service
- Oracle CX Service consists of tools for customer service management. The platform lets enterprises establish contact centers that enable them to interact with their customers across multiple channels -- often referred to as multichannel CRM or omnichannel CRM -- provide a 360-degree view of customers, and track and manage incident reports and resolutions.
Oracle CX Marketing
- Oracle CX Marketing enables organizations to craft digital marketing campaigns to target prospects and existing customers. Oracle CX Marketing enlists automation and data analytics to segment audiences, target recipients, and craft personalized content and messaging to them.
Oracle CX Commerce
- Oracle CX Commerce enables companies to build websites or virtual storefronts. Using templates and other prebuilt components, users design, implement and manage their storefronts on the web.